Using Videos and Vlogs As Internet Strategy to Get Visitors

Visitors

Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too. A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal reflections, comments and often take advantage of RSS for syndication to other web sites and aggregator software (rss readers).

Why Use Videos?

If audio has more impact over text, visual takes it all. Visuals have a cutting edge as far as conversions are concerned. It leads to more personalization hence greater customer involvement.
Some examples of business videos are:

o Showing a demo of a product
o A presentation of services
o A CEO giving a speech
o An explanation of a procedure
o Showing different uses of a product
o Fun videos
o Create interaction
o peer-to-peer knowledge sharing and acquisition

Earlier videos were used sparingly because of bandwidth considerations and the increases of loading time Wielkanoc. Moreover content was needed for optimization. However with the introduction of Video Sitemap Protocol optimization of videos has been made possible. Moreover now there are dedicated media servers to take care of vlogging and podcasting

Requirements:

o A Microphone compatible with your PC
o A Webcam that allows you to record video and save it on your computer hard drive.
OR
o A camcorder
o Video editing software

How does it work?

1. Get a microphone: To record a video, you need to have a microphone that is compatible with your computer.
2. Get a webcam.: You need to get a webcam that allows you to record video and save it on your computer’s hard drive.
3. Take time to Prepare your vlog content: Take some time to think about what you’re going to say or do during your vlog.
4. Record your vlog: Turn on your microphone, start your webcam and begin recording. Save the file when you’re done.
5. Upload your vlog file to YouTube or Google Video:
6. Get the embedding code of your uploaded vlog file. Alternately if your server supports these type of media, upload it to your website.
7. Copy the embedding code: Once you upload your vlog file to YouTube or Google Video, copy the embedding code and keep it handy.
8. Create a new blog post: Give it a relevant title and add content to introduce your vlog.
9. Paste the embedding code for your vlog file into your new blog post. Using the embedding code you copied earlier for your uploaded vlog file, paste that information into the code of your new blog post.
10. Publish your new blog post. Select the publish button in your blogging application to send your new blog post with your vlog in it live online.

Deciding on a video host: Check the following

Check out the other videos on the site. Are they high quality and in good taste, or a little raunchy and inappropriate? Choose a site you feel comfortable about.

Check the File Size Limits: Web video hosting sites have varying limits in the size of the video files they allow you to upload. Generally you’ll have to compress your video before uploading so it meets the file size requirements of the video hosting site. If you have to compress it too much, your video may not look very good by the time it’s playing on the web.

Storage Space Offered: Is there a limit to how many videos you can upload to your account, or how much storage space you can use?

Uploading Formats: What video formats does the site accept? Most web video hosting sites accept multiple video formats, such as Quicktime, Windows Media, MPEG etc. You can even find sites that allow you to upload directly from your camcorder or cell phone. If this is important to you, make sure that the web video hosting service you choose to use offers these features.

Viewing Formats: What format do the videos on the site play in? Flash is the standard for most web video hosting sites, because it is installed on most computers and plays quickly and easily. However, some sites offer other video formats, in case you want to share your video on a site that doesn’t use Flash, such as iTunes.

Compression Quality: Web video hosting sites will recompress your video before publishing it. Some sites do this better than others.

Video Downloads: Because of copyright issues, many web video hosting sites do not allow users to download copies of the videos on the site. There are some sites though, such as Google Video, that allow users to save copies of videos to their desktop or portable video player.

Editing Capabilities: Many web video hosting sites now offer editing features. JumpCut offers extensive online nonlinear editing, and other sites give you the ability to remix your video or add titles, narration or photos.

Audience: Different sites have different audiences. If your video focuses on a niche topic, choose a web video hosting service that serves that niche, else YouTube.

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